Opportunity: Chinese Medicine

Due to meriad reasons including smell, bitter taste, and troublesome preparation, Chinese traditional medicine has never been particularly successful in Western countries. Many people in the Western world don’t even feel brave enough to walk into a traditional medicine shop, let alone buy some exotic mushrooms! Even as Italy puts more stringent requirements on Chinese medicine imports this week, Dragon Exports believes there to be significant market potential for Chinese traditional medicine — if someone can work out a successful marketing approach.

Global Financial Crisis Affects Chinese Markets

At the 104th Canton Fair recently held in Guangdong province, it was revealed that Chinese export markets have entered a period of negative growth due to the on-going global financial crisis. Exports of toys, furniture, clothing, and shoes all have gloomy prospects for the first half of 2009. Zan Wenzhong, China’s foreign trade minister, warned that in 2009 “most labour-intensive enterprises will likely see harder times”. The majority of orders placed during the Canton Fair were for the first half of 2009.

— The Dragon Exports Team